Marketing Strategy

Julie Ford is the founder and principal consultant at Glance Marketing, a full-service marketing agency in downtown Toronto. Since launching Glance in 2013, Julie and the Glance team have been making effective marketing services accessible to companies that want to grow but don’t have the marketing skills or expertise to do so.

Glance works with clients in a range of industries including insurance and finance, technology, law, health, real estate development and more. Notable clients and campaigns include Tridel, Livingston, Henry’s, SickKids and Locker Room Doctor.

Julie has been in marketing since the early days of digital, email and social media marketing and has seen these strategies grow and evolve. In addition to leading Glance, Julie is also the Head of Marketing at an established technology company in the hospitality industry where she and her team market throughout the entire customer journey from awareness to advocacy.

Like many content marketers today, I started out in journalism before crossing over to the marketing side. That led to copywriting, which naturally evolved into content marketing. With a decade of B2B writing experience under my belt, I then moved into management and discovered a passion for relationship management, team leadership and mentoring young marketers.

Prior to joining Glance I led the content marketing team at Brainrider, a Toronto-based agency focused on B2B pipeline marketing. Before that, I managed the content marketing efforts at Livingston international, where I was also responsible for managing the organization’s sales enablement initiatives.

After spending 15 years on the B2B side, I’ve also recently dipped my toes into the B2C/entertainment side, working as the social media voice of the Shaftesbury Productions/CBC television program Frankie Drake Mysteries and as an editor at SB Nation’s Toronto Raptors blog, RaptorsHQ.

My journey across this vast media landscape is the furthest thing from a cookie cutter path, but the cumulative adventures and skills I’ve absorbed have made the experience absolutely unreal.

Without giving the full life story here: I started out post-University by collaborating with independent production companies, which led me to interning at the NHL Network and subsequently to writing and acting on an award-winning Toronto television show. That launched me to a different kind of studio up in beautiful Muskoka, Ontario where I hosted and produced a live radio show. I ended up getting a post-graduate degree in Public Relations, which transitioned to working in content marketing with Leonardo and eventually set the stage for my tenure at Glance Marketing.

I live for backcountry skiing and hockey, I love classic rock, meditation is a good friend and my passion for creative content continues to grow.